Hey y’all, I’m Allie

I’m a Senior UX Designer with 10+ years of experience crafting intuitive, user-centered digital experiences across web and mobile platforms. Proven ability to translate complex business requirements into elegant, scalable design solutions through research, data-driven insights, and iterative design. Adept at leading cross-functional collaboration with product managers, engineers, and stakeholders to deliver high-impact products. Strong advocate for accessibility, usability, and design systems, with a track record of mentoring designers and driving design maturity within organizations.

Samples of my work

  • HealthMarkets

    Online shopping experience that allows users to browse health insurance plans, compare premiums, and find licensed insurance agents.

    View case study
    Healthmarkets-ecommerce-experience

  • Smart Analysis

    An AI solution that enables auditors to analyze entire data populations and identify transactional anomalies.

    View Case Study

  • Branding, ad campaigns, and other work

    Designer branding and advertising campaigns focus on creating a strong visual identity and emotional connection with the audience.

    VIEW EXAMPLES

UX Hard Skills

  • Tools & Technologies

    Figma, Sketch, Adobe XD, Axure, InVision to manage design systems and component libraries

  • Design and Prototyping

    Design & Prototyping

    Wireframing (low- and high-fidelity), interactive prototyping, information architecture, interaction design, and responsive design

  • Usability-and-Accessibility

    Usability & Accessibility

    Usability heuristics evaluation, Accessibility standards (WCAG), error handling and feedback design

  • Research-and-Analysis

    Research & Analysis

    User research (interviews, surveys, usability testing), persona creation, user journey mapping, data analysis and insights synthesis, A/B testing